See what to fix.
Decide what gets changed.
Most Shopify stores have things sitting in the backend that never made it live, and it's quietly costing sales. You don't need to figure it all out. We'll show you what to fix, in order, and get it live with your sign-off.
- Improve product titles
- Add missing alt text
- Strengthen descriptions
- Collection descriptions
- Add trust signals
- Heading structure
- Social media links
- Advanced schema
Current
Black Tote Bag
Sturdy bag for everyday.
Updated
Dog Shoulder Carrier. Comfortable & Secure
Soft, lightweight, breathable mesh. Perfect for daily walks.
The quiet problem
Beautiful images aren't enough. If the backend isn't set up, you stay the best kept secret.
You can have the most stunning photography, the right product and a brand you're proud of. None of it matters if the meta titles, descriptions, alt text and structure aren't doing their quiet job in the background. That's the work that decides whether anyone ever finds you.
How it works
We go through the nitty gritty, so you don't have to.
We go through every corner of your store, surface what's quietly holding it back, and lay it out in plain English. Nothing changes without your sign-off. You decide what gets fixed now, what waits, and what stays as it is.
Scan
We go through your store and find what's being missed.
Prioritise
We sort it into Fix Now, Next, and Ignore. Clear and simple.
Review
You see exactly what's suggested before anything changes.
Apply
You approve, we get it live. Quietly, no fuss.
What we actually look at
A full picture of what's working, what's not, and what's worth doing first.
Most stores have dozens of small things sitting unfinished in the backend. Titles, descriptions, the bits that help Google show your products, the trust signals on each page. We go through the lot, sort it by impact, and show you the picture in plain English.
Found in your store
Product titles
Fix now12 of 38 too generic for search
Product descriptions
Fix now9 missing key benefits and detail
Image alt text
Fix now47 images missing descriptions
Page titles & meta descriptions
Fix nowHomepage and 6 collections not set
Helps Google find you
Search snippets
Fix nowMost pages show generic Shopify text
Heading structure
NextMultiple H1s on 4 pages
Internal links
NextCollections not linked from blog
Blog content
NextLast post 11 months ago
Builds trust on the page
Reviews on product pages
Fix nowOnly 3 of 38 products show reviews
Trust signals
NextReturns and shipping not visible
Lifestyle photography
Next8 products only have studio shots
Social media links
DoneAll present and working
Product titles
Clear, specific, easy to find.
Descriptions
Real benefits, not just features.
Image alt text
So Google and screen readers can read your photos.
Page titles & meta descriptions
What people see in Google before they click.
Headings & structure
Tidy hierarchy that's easy to crawl.
Internal links
Connections between pages so nothing gets lost.
Reviews & ratings
Surface trust where buyers expect it.
Trust signals
Returns, shipping, payment options on the page.
Nothing here is technical for technical's sake. These are the small, ordinary things that quietly decide whether your store gets found and whether people buy when they land on it.
You see everything in one place
A clear report. So you know exactly what to do, and why it matters.
Every item is laid out in plain English. What it is, why it matters for your store, and what changes if you fix it. No jargon, no homework, no guessing what to do next.
Once you've had a look, you decide. Hand it back to us and we'll fix and update everything for you, with your sign-off on each change. Or take the report away and work through it in your own time. Either way, you finally know exactly where your store stands.
Prepared for
Your Shopify store
Already set up
18
Needs adding
11
Fix now
4
A worked example · onpaws.com.au
The photos aren't the problem. It's the data attached to them.
Free shipping in Australia · $179 AUD
On Paws has stunning photography, a real story and a product people love. What Google actually reads is the invisible layer behind each image and page: the filename, the alt text, the meta title, the description, the product schema. When that layer is empty or generic, search engines have nothing to show and the right buyers never land on the page. Same product, same photos, sharper backend.
Watch what we actually do · live
One small change to the data behind your photo. Watch the search preview, the alt text and the page readiness move together.
alt="IMG_1463.heic"▌A filename tells Google nothing.
Missing meta, alt text and schema.
How complete the page is
This is what Google has to work with, and how complete the page is behind it. Ranking still takes time. What we do gets you in the game.
Your dog, right there with you
The product on its own. Beautiful, but nothing to find it by.
No pulling, no fuss, just close and calm
Same bag, in the moment it was made for. This is the one buyers fall for.
Both photos are great. What changes the result is the data attached to each one. Filename, alt text, caption, telling Google what it's looking at.
Product title
The Hollydaz
Lovely brand name, but Google has no idea what it is. No one searches for Hollydaz until they already know you.
The Hollydaz Foldable Dog Carrier · Navy Shoulder Bag with Beige Trim
Brand, what it is, colour and how it's worn. Now it shows up for searches like small dog carrier bag, dog shoulder bag, foldable dog bag.
What Google shows
Google falls back to scraping the cart and nav. A buyer scrolls straight past.
Title, description, price and stock all earn the click in the search result.
Image alt text
alt="IMG_1463.heic"Real example. Google can't read the photo. Screen readers read out a filename.
alt="Small dog peeking out of The Hollydaz navy foldable dog carrier, worn as a shoulder bag"Describes the product, the colour and how it's used. Helps Google Images and anyone using a screen reader.
Description
Foldable dog carrier. Available now.No size, no weight limit, no fabric, no story. Nothing to fall in love with, nothing for Google to rank.
- Looks exactly like a handbag, not a pet carrier
- Firm padded base and inside safety clip, so your dog stays settled
- Fits small dogs up to 7 kg, folds flat for travel
- Navy with beige trim, shoulder strap, designed in Mooloolaba
- Free shipping across Australia, packed personally
Trust on the page
Add to cart button. Sold out badge. Nothing else.No reviews, no shipping or returns info, no payment options visible above the fold.
The questions buyers ask before clicking buy, answered before they have to scroll.
Behind the scenes
No structured data.Google has to guess the price, stock and rating, so it usually shows none of them.
Product schema · price $179 AUD · in stock · brand On Paws · review ratingTells Google exactly what this page is, so price, stars and stock can show right inside the search result.
None of these are big creative decisions. The photos are gorgeous, the product is real, the brand is yours. This is the quiet backend work that makes sure the right people actually find it.
What you get
Practical changes. Nothing you don't need.
Clear priorities
Fix Now, Next, Ignore, so you always know what matters.
Product page improvements
Sharper titles, stronger descriptions, better visuals.
Structure & internal links
Tidy navigation and connections between pages.
Quick wins
Small changes that quietly move the needle.
Who it's for
Made for store owners, not agencies.
- Small Shopify store owners
- People who haven't touched the backend
- Anyone overwhelmed by the tech and AI noise
- Owners who don't want full agency costs
Curious if this would be useful for you?
Have a quiet conversation. No pressure, no pitch. We'll tell you honestly if there's something worth doing.
Or email info@joannahbernard.com